LEADING PRODUCT IS HARD
Product Leader Coaching
Transforming products teams from project or feature-focused to product-led teams is difficult.
As a coach I help you define big challenges, identify target conditions and work with you to find the next steps. Product leader coaching unlocks your own potential and amplifies your teams performance.
- Lack of common purpose,
- Low belief or confidence in product strategy,
- Reactive short-term prioritisation,
- Not moving fast enough,
- Struggling to make OKRs work,
- Behaving like an agency building features for individual clients,
- Restructuring teams as you scale,
- Biased and opinionated decision making,
- Handling difficult conversations,
- Low influence with the c-suite and board,
- Uncertainty about career path,
- Feeling alone and an imposter.
Trusted by

WHO WILL BE YOUR COACH?
Dave Martin
Dave Martin is a qualified executive coach with over 2 decades of experience in product leadership. In CPO roles, Dave has exited multiple SaaS businesses, including a 9 figure revenue company.
His experience includes leadership roles working on products for Google, CompareTheMarket, Tes Global, ThoughtWorks, PepsiCo, Bauer Media, Adobe and various startups.
HOW DOES IT WORK?
Product Leader Coaching Package
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2 x 45 min coaching sessions a month
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Unlimited Q&A via email or slack
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Unlimited phone a friend calls
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Access to premium e-learning
- Fixed monthly fee
Flexible contract with no fixed term, but typically clients work with me for 6 to 12 months.
Getting started
We start this journey with a chemistry call to learn about your situation and ensure personalities work together to successfully build a strong coaching relationship.
Please complete the form, and we will be in touch to schedule a call with Dave.
In the 20-minute zoom call, we will explore your challenge and goals to start shaping an improvement plan.
There is no commitment; the aim is to learn if and how we can help you.
What Founders and Product Leaders are saying

“The momentum of bringing product and technology to the centre of the organisation has driven real business outcomes. We have challenged ourselves more than we would have and in better ways.”


“The results I have seen are streets ahead of where I thought we would be 5 months ago. Dave’s manner is calm and thoughtful, but incisive. We have surpassed my expectations.”


“Dave is the kind of coach you need. There have been numerous times in the first three months where I've walked away from my sessions with Dave, mystified about how spot on he was in leading me through growth areas, complex leadership struggles, or opportunities for success that he independently identified and brought to my attention.”


“I would highly recommend Dave and his program. He gives actionable techniques for improvement as well as real examples to make it easier to relate. Dave challenges you to think about things from different angles, and I had a number of lightbulb moments.”


“Working with Dave has been great - we're able to use real-world examples in practice and offer feedback and support to each other as we tackle challenges.”


“A great way to learn and improve product leadership attributes with practical examples and frameworks all brought to life with real-world case studies in weekly group coaching sessions designed to enable you to compare and contrast approaches to drive real growth for your company.”
