Lead your product teams to success.

I help product leaders and founders in B2B tech companies who wish product development could move faster, feel forced to jump in to make decisions and are frustrated at missing opportunities.

I offer coaching, training and workshops for product leaders.

Meet Dave Martin

Profile picture of Dave Martin

I understand the immense pressure B2B tech founders and product leaders face, where product decisions and progress depend on their actions.

Drawing on my experience from multiple tech business exits, I can help. Working together, we can develop strong leadership habits, alignment across teams, and efficient product processes.

The result will be exceptional products that drive business growth and success.

Drive growth through leadership pillars

Product strategy alignment

Leadership habits & communication

Efficient and easy processes

Let’s work together.

  • Product Leadership Advisor

    Hands-on support to achieve strategic alignment, implement efficient processes and build better products.

  • Product Leadership Coaching

    Helping product leaders and founders achieve their aims through executive coaching and thought partnership.

  • Management Course for Product

    Management Course for Product

    Put management back into product management by learning key leadership & management techniques and tools.

Trusted by

New book:
The Product Momentum Gap

Authors: Andrea Saez & Dave Martin

Buy now on Amazon.

The book is for founders and product leaders who want to increase their chances of growth while minimising any risks along the way. You will learn how to drive impactful execution, understand user behaviours, and build products that provide true value.

Overcome the Product Momentum Gap

As a company scales teams grow fast and product management demands expand quickly. As more people are hired and more customers are acquired, the pace slows down. Decision velocity holds back progress. Pressure to grow broadens the target market for the sales team. The speed of growth starts to decline and the promise of a hockey stick graph fades.

We call this the Product Momentum Gap - and we can help you overcome it.

Outcome Habits Newsletter

The Outcome Habits newsletter provides practical advice helping you lead product managers to craft products customers desire and support business ambition by finding alignment, creating autonomy and accelerating performance.