Product Market-Fit is dead
We speak of PMF as a badge you either have or don't have in a binary fashion. There is little standardisation in measuring it in order to distribute the badge. In b2b software, the relevance of PMF is clouded by the buyer and the user are typically different people.
The reality is the market is dynamic, the market segment you focus on changes and your product is always evolving. Striving for a utopian PMF can be a positive mindset, but we need a more concrete approach to actually create value and drive consistent decisions.
This whitepaper explores the pitfalls of product market fit and improved ways to model and execute your product strategy.
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What Founders and Product Leaders are saying
“The momentum of bringing product and technology to the centre of the organisation has driven real business outcomes. We have challenged ourselves more than we would have and in better ways.”
“The results I have seen are streets ahead of where I thought we would be 5 months ago. Dave’s manner is calm and thoughtful, but incisive. We have surpassed my expectations.”
“Dave is the kind of coach you need. There have been numerous times in the first three months where I've walked away from my sessions with Dave, mystified about how spot on he was in leading me through growth areas, complex leadership struggles, or opportunities for success that he independently identified and brought to my attention.”
“I would highly recommend Dave and his program. He gives actionable techniques for improvement as well as real examples to make it easier to relate. Dave challenges you to think about things from different angles, and I had a number of lightbulb moments.”
“Working with Dave has been great - we're able to use real-world examples in practice and offer feedback and support to each other as we tackle challenges.”
“A great way to learn and improve product leadership attributes with practical examples and frameworks all brought to life with real-world case studies in weekly group coaching sessions designed to enable you to compare and contrast approaches to drive real growth for your company.”