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WHITEPAPER

Product Market-Fit is dead!

This whitepaper explores the pitfalls of product market fit and improved ways to model and execute your product strategy. 

Authors: Andrea Saez & Dave Martin

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Product-Market Fit is Dead - A resource to help you define customer value | Product Hunt
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95

%

New products fail*
worry

80

%

Product leaders worry about delivering customer value*
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90

%

Tech CEOs concerned product prioritisation is missing*
PRODUCT IS HARD

More products fail than succeed

The odds for new product development are against you. Ignoring customer needs and poorly executed product strategy are among the common mistakes.

*sources HBS & RightToLeft Survey

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In this whitepaper, we'll explore...

How the Product Value Creation Plan (VCP) ties together product strategy, objectives, and the roadmap through a focus on customer value.

Product VCP Worksheets
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Deliver business objectives with higher impact. The better solutions you build, the higher your growth numbers.

Drive adoption by focusing on user behaviors to create value for your customers and your business.

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Evaluate the market and position yourself against the competition. 

WHITEPAPER

Product Market-Fit is dead!

We speak of PMF as a badge you either have or don't have in a binary fashion. There is little standardisation in measuring it in order to distribute the badge. In b2b software, the relevance of PMF is clouded by the buyer and the user are typically different people. 

The reality is the market is dynamic, the market segment you focus on changes and your product is always evolving. Striving for a utopian PMF can be a positive mindset, but we need a more concrete approach to actually create value and drive consistent decisions. 

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