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How to execute product strategy 🎯

Throughout my career as a CPO and, more recently as an Executive Product Coach, I see leaders and teams struggle to execute product strategy. 

If you suffer from any of the challenges below, then I wrote these articles for you:

  • Short-term commercial wins get prioritised over the strategy.
  • Teams and stakeholders are not aligned with the strategic plan.
  • Solutions are dictated, leaving no space for teams to innovate.
  • Product teams' performance is measured based on delivery deadlines instead of outcomes.

You can subscribe to the series, which saves you from wasting time burrowing around our blog. I will send you one a day over the next few weeks in the best order to read. You will also receive an editable copy of the templates to help get you started.

Of course, you can read the articles on our blog without signing up.

Until next time, 

Dave Martin 
Executive Product Coach

Get the articles & templates

This step-by-step guide will explore...

Committing to customer value creation instead of dates and features on a roadmap.

Product VCP Worksheets
Diagram of template with customer value, better solutions and higher impact line graph.

Putting customer value at the heart of decision-making and prioritisation.

Clarification of the unwritten assumptions behind how your product creates value.

Diagram with 'customer action or behaviour x modifier = bigger customer value'

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